We are happy to announce that Dane Aiken has joined us as Online Marketing Manager. Dane joined us in September 2019 and will help us get the word out about our no-code automation platform.
At BRYTER, Dane will be responsible for leading online marketing initiatives, including SEO strategy, content, social, and performance marketing; in the interim, he will also help us manage offline marketing initiatives, such as conference attendances and our public relations strategy.
From ‘down under’, Dane has an extensive history in B2B-focused online marketing. Before BRYTER, Dane was with pioneer communications, a leading German PR and communications agency, where he was responsible for helping e-commerce giant eBay scale its business in the UK and other EU markets. Further back, he spent extensive periods in China and then in Mexico where he worked as a copywriter for Mexico’s leading English newspaper. Dane has acquired notoriety in the industry as a B2B communication and account-based marketing specialist, driving and shaping the marketing tactics of several relevant online marketing companies since 2014.
His hiring is a key step in the setup of BRYTER’s B2B communication and marketing strategy, which is both a core and complex project in the company’s growth plans. “We are creating our own market; no-code automation as a concept is rather new and online marketing strategies need to be uniquely tailored. It is a job that requires both broad industry experience as well as an agile and highly tactical skillset. Dane brings a wealth of B2B marketing experience to BRYTER and we are thrilled he chose to take the next step in his career with us,” explains Michael Grupp, founder and CEO of BRYTER.
The BRYTER team now consists of over 50 employees, spread over several countries and offices throughout Europe.