Cookie Policy
We would like to provide you with a pleasant online experience with our website and use cookies for this purpose within the framework of Article 6(1)(a) GDPR or Article 6 (1)(f) GDPR.
For this purpose, we use various cookies to ensure the functionality of our website and to make the website as informative and user-friendly as possible for you. It is important to us that you surf comfortably on our website and therefore the constant optimization of our website is of great importance to us.
Here you can find out which cookies we use on our website, how they work, and how you can object to the processing of your personal data in detail or delete the personal data collected.
What are cookies?
A cookie is a small file that is stored in the browser of the end device when the website is accessed. Cookies can be used, for example, to identify the respective terminal device or to ensure the complete and correct display of our website. Cookies also help to provide the services included on the website, to personalize content and to customize and analyze advertisements.
Depending on their function and purpose, cookies can be divided into three types used on our website:
Necessary cookies
These are cookies that are required so that you can navigate our websites and use the basic functions of the website. This includes, among other things, the storage of preferences that allow us to provide you with our services more quickly when you return.
The legal basis for the use of technically required cookies is Article 6 (1)(f) GDPR.
Analysis cookies
These cookies enable us to determine how visitors interact with our website by collecting information, such as what preferences or search terms are used to access the website. The analysis cookies serve to improve the user-friendliness of our website and thus the user experience.
The legal basis for the use of analysis cookies is Article 6(1)(a) GDPR.
Marketing cookies
Marketing cookies are used to offer content that is more relevant to the user and adapted to his interests. They are also used to measure and control the effectiveness of advertising campaigns. These cookies are often linked to third-party site functionality.
The legal basis for the use of marketing cookies is Article 6(1)(a) GDPR.
You can deactivate some cookies by setting an opt-out cookie or by following the link above.
In addition, you can delete individual cookies or the entire cookie stock via your browser settings. Information and instructions on how to delete these cookies or block their storage in advance can be found, depending on the provider of your browser, under the following links:
If you do not allow necessary cookies, we would like to inform you that certain functionalities on our website are no longer available or are only available to a limited extent.
Please find below further information on cookies used by us:
1. Bing – UET Tracking
Bing – UET Tracking is a web analysis service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.
Scope of processing
This service enables us to track the activities of users on our website when having reached our website via ads from Bing Ads. If you reach our website via such an advertisement, a cookie will be placed on your computer. A Bing UET tag is integrated on our website. This is a piece of code that, in conjunction with the cookie, is used to store information about how the website is used. These include, among other things, the length of stay on the website, which areas of the website were accessed, and which advertisement the user used to access the website.
Purposes of processing
The purpose is to better cater our secondary ads to users based on past behavior. We can reach those users who have previously clicked on our ads or visited our site.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings. For more information about Bing’s analytics services, please visit the Bing Ads website https://help.bingads.microsoft.com/#apex/3/en/53056/2.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
2. Clarity
Clarity is a behavioral analysis tool provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.
Scope of processing
We have installed a Microsoft Clarity cookie on our page. Clarity captures the interactions on our website such as how the page has rendered and what interactions users undertake such as mouse movements, clicks, scrolls, etc.
Purposes of processing
Clarity enables us to better understand website usage.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings. For more information please visit https://docs.microsoft.com/en-us/clarity/cookie-list.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
3. G2
G2 allows BRYTER to track website visitors provided by G2 Crowd, Inc., 20 N. Wacker Dr., Suite 1800, Chicago, IL 60606, USA.
Scope of processing
G2 Crowd’s mission is to provide the insights business professionals need, to gain confidence in their buying decisions and become more successful in their jobs.
A tag is placed on our BRYTER web page(s) which has a G2 URL contained within it so when a person visits a page a request is made to the G2 website. It stores information about the user session with a unique session ID, referrer, landing page etc.
Purposes of processing
Allows us to find out who is researching our product and is reading our reviews.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
4. Google Analytics
Google Analytics is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Scope of processing
Google Analytics uses cookies, which allow us to understand the use of our website.
We use the ‘anonymizeIP’ function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google when based within member states of the European Union or in other contracting states of the European Economic Area. Only in exceptional cases the full IP address is sent to a Google server and will be shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
The following data, among others, is recorded during your visit to our website:
- the pages you have called up, your “click path”
- achievement of “website goals” (conversions, e.g. newsletter registrations, downloads)
- your user behavior (e.g. clicks, length of stay, bounce rates)
- your approximate location (region)
- your IP address (in abbreviated form)
- technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- your internet provider
- the referrer URL (from which website/which advertising medium you came to this website)
Purposes of processing
Google will use this information to evaluate your use of the website and to compile reports on website activities for us. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
Duration of storage
The data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by
- not giving your consent to the setting of the cookie or
- downloading and installing the browser add-on to disable Google Analytics here
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings. You can find more information about the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/us/ and at https://policies.google.com/. Us and Google are Joint Data Controllers as defined in Art. 26 GDPR. We have entered into an agreement on joint processing with google.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
5. LinkedIn Insight
We also use conversion tracking on our website with LinkedIn Insights Tag, a tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
Scope of processing
A LinkedIn Insight tag is integrated on our website and a cookie is set on your device by LinkedIn.
Purpose of processing
On behalf of us, LinkedIn is informed that you have visited our website by collecting your IP address; timestamps and events such as page views are also stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, which LinkedIn ad or interaction on LinkedIn brought you to our website. This allows us to better control how our ads are displayed.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings.
For more information on Conversion Tracking, see https://www.linkedin.com/help/linkedin/answer/67595/linkedin-conversion-trackingubersicht. For more information, please see LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy.
You can prevent LinkedIn from analyzing your usage behavior and from displaying interest-based recommendations at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
6. Salesforce Pardot Tracking
We also use Pardot, a marketing automation software from Salesforce.com provided by Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA.
Scope of processing
We use Pardot to find out what topics you are interested in. Thereto we track which links you click on by placing cookies from Pardot. The use of cookies facilitates the recognition of your browser, for example, information about the actions you take on our website (pages viewed, links clicked, etc.).
Purposes of processing
We use Pardot as a marketing analysis service in order to maintain, improve and expand our web services and marketing communication as well as to optimize our website content
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
7. Twitter Conversion Tracking
We also use Twitter Conversion Tracking provided by Twitter Inc., 355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A.
Scope of processing
With conversion tracking, a cookie is set on your device by Twitter when you visit our website after having clicked on a Twitter ad.
Purpose
We compile statistics about which Twitter ads or interactions users have clicked to come to us on our website.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings.
For more information, please visit https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
8. Google Ads (conversion tracking and remarketing)
Google Ads conversion tracking
Google Ads is being used to determine how successful our individual advertising measures are. The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which we can measure success, e.g. insertion of ads or clicks by users. Consequently, if you access our website via a Google Ads, Google Ads stores a cookie on your device.
We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google.
Due to the marketing tool used, your browser automatically starts a direct connection to the Google server. If you are registered with a Google service, Google may associate your visit with your account.
Google Ads remarketing
We use the remarketing function within the Google Ads service. The remarketing function allows us to present to users of our website advertisements based on their interests on other websites within the Google advertising network. For this purpose, the interaction of users on our website is analyzed, in order to be able to display targeted advertising to users even after visiting our website on other pages. To do this, Google stores cookies in the browsers of users who visit certain Google services or websites in the Google Display Network. This cookie is used to record the visits of these users.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings. Us and Google are the Joint Data Controllers as defined in Art. 26 GDPR. We have entered into an agreement on joint processing with google, https://business.safety.google/adscontrollerterms/. Moreover, you can prevent participation in this tracking process in various ways:
- by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers);
- by deactivating cookies for conversion tracking: by setting your browser so that cookies are blocked by the domain www.googleadservices.com, https://adssettings.google.com/authenticated, this setting will be deleted when you delete your cookies;
- by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies;
- by permanently deactivating tracking in Firefox, Internet Explorer or Google Chrome in your browsers under the following link http://www.google.com/settings/ads/plugin.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
9. Demandbase
We also use the services of Demandbase, Inc., 680 Folsom St. #400, San Francisco, CA 94107, USA.
Scope of processing
Demandbase uses cookies for analytics and targeted advertising services and for performance and optimization of Demandbase data and reporting. Demandbase syncs with third-party ad technology partners so that these users can be targeted in ad campaigns on the relevant networks. Demandbase may send and receive personal data to associate Demandbase assigned cookies or online identifiers with third-party partners’, such as adtech providers, cookies or online identifiers (also known as “cookie syncing”) which involves allowing its third-party partners to set cookies and assign online identifiers in furtherance of its services and to increase the performance of ad campaigns. You can find more information here.
Purposes of processing
Demandbase analyzes online identifiers in the aggregate and applies AI and machine learning models to provide us with analytics data regarding the use of our website.
Transmission to third countries
A transmission of data to the USA cannot be ruled out.
The legal basis
for this data processing is your consent, Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings or you may opt-out of Demandbase cookies through the Digital Advertising Alliance’s (DAA) WebChoices tool, available at: http://optout.aboutads.info/. You can opt-out of Demandbase ad tech partners via their respective websites or the DAA’s WebChoices tool.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
10. ipstack
We also use the services of apilayer Data Products GmbH, Elisabethstrasse 15/5, 1010 Vienna, Austria, providing for ipstack services.
Scope of processing
This service allows us to geo-locate the IP addresses of our website visitors.
Purpose
ipstack – tracks the visitors IP address, but we don’t log it anywhere. It enables us to understand if a visitor is from EU/EEA or outside EU/EEA.
The legal basis
for using ipstack is Article 6(1)(f) GDPR, as it is our legitimate interest to ensure that website visitors, being subject to different legal requirements, are displayed certain functionalities.
See more information on their privacy policy: https://ipstack.com/privacy.
The legal basis for the third country transfer is the Standard Contractual Clauses of the European Commission, Article 46(2)(c) GDPR.
Which cookies are set in detail can be found in the following overview:
| Cookie Name | Cookie Provider | Cookie Category | Purpose of the Cookie | Duration of storage |
| _ga | Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland | Analysis | Enables BRYTER to analyze the use of our websites and to set up reports on that usage. | 14 months |
| _gid | Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland | Analysis | The cookie is used to store information on how visitors use a website and helps in creating ananalytics report ( number of visitors, the source where they came from, and the pages visited) | 1 day |
| IDE | Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland | Analysis | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads to measure the efficiency of an add and present targeted ads to the user. | 1 year |
| MUID | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing/Analysis | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year |
| SRM_B | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing/Analysis | Identifies unique web browsers that visit Microsoft websites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year |
| _uetsid | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing | This contains the session ID for a unique session on the site. | 1 session |
| _uetvid | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing | UET assigns a unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. | 1 year |
| ANONCHK | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing | Indicates whether MUID is transferred to ANID, a cookie used for advertising. | 1 day |
| _clck | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing | Connects multiple page views by a user into a single Clarity session. | 1 day |
| _clsk | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Analysis | Registers statistical data about the behavior of visitors to the website. Used by the webmasterfor internal analysis. | 1 day |
| SM | Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Marketing | Used in synchronizing the MUID cookie across Microsoft domains. | 1 session |
| lidc | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie facilitates the data center selection. | 1 day |
| bscookie | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie stores actions on the website. | 2 years |
| bcookie | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie stores browser details. | 2 years |
| lang | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie remembers a user’s language preference. | 1 session |
| AnalyticsSyncHistory | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie is used to save the time of synchronization with the “”lms_analytics”” cookie for users in the designated countries. | 29 days |
| UserMatchHistory | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Marketing | This cookie is used to sync LinkedIn Ads IDs. | 29 days |
| Li_gc | Linkedin Ireland Unlimited Company, LinkedIn EMEA Head Office, Gardner House, 2 Wilton Pl, Saint Peter’s, Dublin 2, Ireland | Necessary | This cookie is used to store guest consent to the use of non-essential cookies. | 2 years |
| visitor_id | salesforce.com Germany GmbH Registered office: München, Bavaria District court München HRB 158525 Business address: Erika-Mann-Straße 31-37 80636 Munich Germany | Analysis | The visitor cookie consists of a unique visitor ID and the unique identifier of an account. For example, the visitor ID 1010101010 is stored in the cookie name visitor_id12345. The account ID 12345 ensures that the visitor is being tracked in the correct Pardot account. The visitor value is the visitor_id in thePardot account. This cookie is set for visitors by the Pardot tracking code. | 2 years |
| visitor_id | salesforce.com Germany GmbH Registered office: München, Bavaria District court München HRB 158525 Business address: Erika-Mann-Straße 31-37 80636 Munich Germany | Analysis | A visitor’s hash cookie contains the account ID and is used to store a unique hash value. For example, the cookie name visitor_id12345-hash stores the hash value “855c3697d9979e78ac404c4ba2c66533” and the account ID is 12345. This cookie is a security measure to ensure that a malicious user does not spoof a Pardot visitor and related information about potential visitors customers can access. | 2 years |
| personalization_id | Twitter Inc., 355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A. | Analysis | This cookie is set due to the Twitter integration and social media sharing features. | 2 years |
| test_cookie | Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland | Necessary | This cookie is set as a test to check whether the browser allows the setting of cookies. Contains no identifiers. | 15 minutes |
| _gcl_au | Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland | Marketing | This cookie is set by Google DoubleClick and segments users into audience types and attributes campaign performances. | 3 month |
| TUUID | Demandbase, Inc., 680 Folsom St. #400, San Francisco, CA 94107, USA. | Analysis | Used for performance and optimization. | 2 years |
| tuuid_lu | Demandbase, Inc., 680 Folsom St. #400, San Francisco, CA 94107, USA. | Analysis/Marketing | Collects data on the user’s visits to the website, such as the number of visits, the length of time spent on the website, and the pages loaded, with the aim of displaying targeted ads. | 2 years |
| _session_id | G2 Crowd, Inc. , 20 N. Wacker Dr., Suite 1800, Chicago, IL 60606, USA. | Analysis | Stores visitor navigation by registering landing pages – This allows the website to present relevant products and/or measures their advertising effectiveness. | 14 days |
| _cf_bm | G2 Crowd, Inc., 20 N. Wacker Dr., Suite 1800, Chicago, IL 60606, USA. | Necessary | This cookie is used to distinguish between humans and bots. This is advantageous for the web site to generate valid reports on ist use. . | 1 day |
| lpv# | Bryter GmbH, Linienstraße 71, 10119 Berlin | Marketing | Used in conjunction with the website’s tracking – The cookie registers the behavior and navigation on multiple websites and ensures that no tracking error occur, when the user has opened several browser tabs. | 1 day |
| muc_ads | Bryter GmbH, Linienstraße 71, 10119 Berlin | Marketing | Collects data on visitor behavior and interaction – This cookie is used to optimize the website and make advertising on the website more relevant. | 2 years |
| bito | Demandbase, Inc., 680 Folsom St. #400, San Francisco, CA 94107, USA. | Marketing | Establishes a unique ID for the visitor that allows third-party advertisers to address the visitor with relevant advertisements. | 1 year |
| bitoIsSecure | Demandbase, Inc., 680 Folsom St. #400, San Francisco, CA 94107, USA. | Marketing | Used to present relevant content and advertising to the visitor. The service is provided by third-party vendors that enable real-time bidding for advertisers. | 1 year |